Resource Logo
CDC HIV/AIDS/Viral Hepatitis/STD/TB Prevention News Update

Ads Against AIDS Says Nets Snub Their PSAs




 

Advertising Age (06/15/92) Vol. 63, No. 24, P. 2

Ads Against AIDS, an organization comprised of top-level advertising executives who collectively promote AIDS awareness, claims the TV networks are avoiding their campaign. The group expects to meet this week with the Advertising Council to solicit its support and talk about ways to redistribute the campaign to the media. The campaign was launched seven months ago, and since then, only one 30-second spot has appeared on network TV, airing twice, according to Ads Against AIDS. In March, during a prime-time movie about an AIDS patient, ABC aired the spot called "Small Towns" which shows rural scenes with the message, "No place is immune." ABC said it currently airs five 30 second AIDS public service ads a week. Fox Broadcasting Co. said it aired the "Small Towns" ad after Magic Johnson disclosed that he is HIV-positive. Helen Boehm, vice president of Fox, said it was hard to obtain network clearance for the other ads in the campaign. But Nancy Murray, commercial clearance coordinator for Ads Against AIDS, said clearances were signed before the spots were sent to the networks. Ads Against AIDS says its radio and print ads have been more successful--the radio spots have aired more than 500 times nationwide and a few magazines have published the ads.



 


Copyright © 1992 -CDC Prevention News Update, Publisher. All rights reserved to Information, Inc., Bethesda, MD. The CDC National Center for HIV, STD and TB Prevention provides the following information as a public service only. Providing synopses of key scientific articles and lay media reports on HIV/AIDS, other sexually transmitted diseases and tuberculosis does not constitute CDC endorsement. This daily update also includes information from CDC and other government agencies, such as background on Morbidity and Mortality Weekly Report (MMWR) articles, fact sheets, press releases and announcements. Reproduction of this text is encouraged; however, copies may not be sold, and the CDC HIV/STD/TB Prevention News Update should be cited as the source of the information. Contact the sources of the articles abstracted below for full texts of the articles.



Information in this article was accurate in June 15, 1992. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.