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CDC HIV/AIDS/Viral Hepatitis/STD/TB Prevention News Update

Ads Against AIDS Says Nets Snub Their PSAs


Advertising Age (06/15/92) Vol. 63, No. 24, P. 2

Ads Against AIDS, an organization comprised of top-level advertising executives who collectively promote AIDS awareness, claims the TV networks are avoiding their campaign. The group expects to meet this week with the Advertising Council to solicit its support and talk about ways to redistribute the campaign to the media. The campaign was launched seven months ago, and since then, only one 30-second spot has appeared on network TV, airing twice, according to Ads Against AIDS. In March, during a prime-time movie about an AIDS patient, ABC aired the spot called "Small Towns" which shows rural scenes with the message, "No place is immune." ABC said it currently airs five 30 second AIDS public service ads a week. Fox Broadcasting Co. said it aired the "Small Towns" ad after Magic Johnson disclosed that he is HIV-positive. Helen Boehm, vice president of Fox, said it was hard to obtain network clearance for the other ads in the campaign. But Nancy Murray, commercial clearance coordinator for Ads Against AIDS, said clearances were signed before the spots were sent to the networks. Ads Against AIDS says its radio and print ads have been more successful--the radio spots have aired more than 500 times nationwide and a few magazines have published the ads.


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