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HIV Positives Sought for Television/Web Campaign


SAN FRANCISCO, May 11 /PRNewswire/ -- Better World Advertising (BWA) is holding auditions for HIV positive Gay / Bisexual men and Transgenders from the Bay Area to appear in a ground-breaking new "HIV STOPS WITH ME" television commercial to be aired in the Fall of 2000. The commercial will be aired during primetime based on the results of a television viewing habits survey which can be taken online at the campaign website .

The six people chosen will appear in the commercial talking about how Positives can end the HIV epidemic. They will also be featured in upcoming magazine and newspaper ads, billboards and on the website. Auditions will be June 4th and 5th. Anyone interested in appearing in the commercial should call BWA at 415-837-1100 to make an appointment. BWA is looking for all ages, shapes, sizes, and ethnicities as well as unique and interesting personalities. No acting experience is necessary.

Better World Advertising is a San Francisco-based social marketing firm. Social marketing is the use of marketing and advertising techniques to promote non-commercial social causes. BWA has produced social marketing campaigns in Boston, San Francisco, Seattle, Sacramento, New York City and in Europe focusing on various issues including HIV/AIDS prevention, drug education/harm reduction, and domestic violence. For more information about BWA visit .

Better World Advertising was chosen by the San Francisco Department of Public Health to produce an HIV/AIDS prevention social marketing television, internet and print campaign for the city of San Francisco. The Prevention for Positives Project is an innovative, community-based HIV prevention initiative, funded by the Centers for Disease Control and Prevention and coordinated by the City and County of San Francisco's Department of Public Health. One of five such programs in the United States, the project's goal is to help end the HIV epidemic in San Francisco by facilitating and maintaining risk reduction efforts among HIV + persons.

SOURCE Better World Advertising

CONTACT: Risha Hess of Better World Advertising, 415-837-1100, or

Web Site:


Copyright © 2000 -PR Newswire, Publisher. All rights reserved to PR Newswire.. Reproduced with permission. Reproduction of this article (other than one copy for personal reference) must be cleared through PR Newswire, Permissions, 810 Seventh Ave., 32nd Floor, New York, NY 10019.

Information in this article was accurate in May 11, 2000. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.