SAN FRANCISCO, May 11 /PRNewswire/ -- Better World Advertising
(BWA) is holding auditions for HIV positive Gay / Bisexual men
and Transgenders from the Bay Area to appear in a
ground-breaking new "HIV STOPS WITH ME" television commercial
to be aired in the Fall of 2000. The commercial will be aired
during primetime based on the results of a television viewing
habits survey which can be taken online at the campaign website
The six people chosen will appear in the commercial talking
about how Positives can end the HIV epidemic. They will also
be featured in upcoming magazine and newspaper ads, billboards
and on the website. Auditions will be June 4th and 5th.
Anyone interested in appearing in the commercial should call
BWA at 415-837-1100 to make an appointment. BWA is looking for
all ages, shapes, sizes, and ethnicities as well as unique and
interesting personalities. No acting experience is necessary.
Better World Advertising is a San Francisco-based social
marketing firm. Social marketing is the use of marketing and
advertising techniques to promote non-commercial social causes.
BWA has produced social marketing campaigns in Boston, San
Francisco, Seattle, Sacramento, New York City and in Europe
focusing on various issues including HIV/AIDS prevention, drug
education/harm reduction, and domestic violence. For more
information about BWA visit http://www.socialmarketing.com .
Better World Advertising was chosen by the San Francisco
Department of Public Health to produce an HIV/AIDS prevention
social marketing television, internet and print campaign for
the city of San Francisco. The Prevention for Positives
Project is an innovative, community-based HIV prevention
initiative, funded by the Centers for Disease Control and
Prevention and coordinated by the City and County of San
Francisco's Department of Public Health. One of five such
programs in the United States, the project's goal is to help
end the HIV epidemic in San Francisco by facilitating and
maintaining risk reduction efforts among HIV + persons.
SOURCE Better World Advertising
CONTACT: Risha Hess of Better World Advertising, 415-837-1100,
Web Site: http://www.hivstopswithme.org/