NEW YORK, Oct. 24 /PRNewswire/ -- The M.A.C. AIDS Fund donated
$250,000 to UNDP to support seven grassroots projects helping
people living with HIV/AIDS and promoting HIV/AIDS awareness in
six southern African countries. John Demsey, President of
M.A.C. Cosmetics, announced the donation at the Fourth Annual
Race Against Poverty Awards ceremony, which he hosted with UNDP
Administrator Mark Malloch Brown, on October 23rd at the UN
General Assembly Hall in New York.
The theme of the ceremony, marking the International Day for
the Eradication of Poverty, was "Breaking the Silence on
HIV/AIDS." The disease has affected nearly 34.4 million lives,
devastating countries in Africa and threatening the social and
economic fabric of countries worldwide.
The M.A.C. AIDS Fund, a groundbreaking initiative by M.A.C.
Cosmetics, assists men, women and children living with
HIV/AIDS. The company has raised more than $16 million for the
cause since 1994 through sales of its VIVA GLAM lipsticks and
Kids Helping Kids greeting cards, donating 100 per cent of the
selling price to the M.A.C. AIDS Fund. Earlier this year, the
M.A.C. AIDS Fund donated $500,000 to UNDP for HIV/AIDS
awareness campaigns in Africa.
"This donation was a symbol of a long-term partnership being
developed with UNDP to build a larger public awareness campaign
designed to fight the silence about HIV/AIDS on the Africa
continent," said Mr. Demsey. "From this partnership M.A.C. has
also learned more about the complexities of fighting the
disease in Africa and in particular the importance of tackling
the problem from outside and inside Africa."
UNDP Goodwill Ambassador Danny Glover was Master of Ceremonies
for the event and presenting musical performances were
Grammy-award winning music star Mary J. Blige, who is M.A.C.'S
VIVA GLAM III spokesperson, Youssou N'Dour, Angelique Kidjo and
the Soweto String Quartet.
The projects the M.A.C. AIDS Fund is assisting include:
The Swaziland AIDS Support Organization, which advocates for
the rights of people infected with HIV and carries out
prevention programs in communities, schools and workplaces.
The Kindlemuka Association in Mozambique, which mobilizes
HIV/AIDS prevention activities, fights discrimination, helps
children orphaned by HIV/AIDS and supports income-generating
activities for HIV-positive women.
ESPERANCA, also in Mozambique, assists HIV-positive people and
children orphaned by AIDS. A sewing cooperative provides work
opportunities and a theatre group that carries out HIV/AIDS
awareness in markets and schools. The organization also
provides counselors for a provincial blood bank and provides
The Kiota Women's Health and Development Organization in
Tanzania assists poor, young sex workers, many who are single
parents and HIV-positive, and their children. It provides life
skills information, including AIDS prevention, reproductive
health services, support for education and advocacy for
enhanced community assistance.
In Botswana, the Nkaikela Youth Support Group works with young
women who have been lured into commercial sex work, many
HIV-positive and others at great risk. It provides training on
HIV/AIDS prevention and personal hygiene, well as skills
training and alternative income generating projects.
Development Aid from People to People in Angola is launching
the HOPE Project at the organization's school for street
children. The project will assist HIV-positive children and
children who have lost one or both parents to HIV/AIDS through
counseling, schooling and income generating opportunities. It
will also promote HIV/AIDS awareness in the school community.
Action d'Aide Sanitaire aux plus Demunis in the Democratic
Republic of the Congo helps provide health care and schooling
for children orphaned by HIV/AIDS and people living with
HIV/AIDS. It carries out HIV/AIDS advocacy and awareness
campaigns and investigates conditions faced by HIV-positive
people and children orphaned by HIV/AIDS in the Kinshasa area.
M.A.C. (Make-Up Art Cosmetics), a leading brand of professional
cosmetics, was created in Toronto in 1985 and is now part of
the Estee Lauder Companies, Inc. M.A.C. products are sold in
over 30 countries worldwide.
For further information on the M.A.C. AIDS Fund or to make a
donation, please call 800-387-6707 or visit
SOURCE M.A.C. Cosmetics Web Site: http://www.macaidsfund.org