NEW YORK, April 24 /PRNewswire/ -- Christy Turlington Burns
kicked off the Mother's Day festivities a few weeks early at the
INSPI(RED) Mothers' Brunch in New York City on April 20th.
Turlington, a (RED) ambassador, was joined by Helena Christensen,
Liya Kebede, Mya, and other (RED) supporters to celebrate
motherhood and to share the impact that (RED) is having on women
and children in Africa.
By choosing (RED) this Mother's Day with gifts from (PRODUCT) RED
partners, including Apple, Converse, Dell, Emporio Armani, Gap,
Hallmark, Microsoft and Motorola, you can honor your mother with
a thoughtful present that has long-lasting impact on mothers and
children in Africa. A portion of the profits from each (PRODUCT)
RED item goes directly to the Global Fund to invest in African
AIDS programs with a focus on women and children.
It costs just $0.40 cents a day to purchase the two pills an
individual with HIV/AIDS needs to stay alive. Yet severe poverty
prohibits many from affording this treatment. (RED) works to
help these individuals get the medicine they need to get healthy.
By purchasing a (PRODUCT) RED gift for mom here in the United
States, you'll automatically make a significant difference in the
life of a mom on the other side of the world.
There's an amazing lineup of great and ever-giving (RED) gift
ideas for Mom this year, including:
-- With a new series of Hallmark (PRODUCT) RED Mother's Day
cards, it's easy to find the one best suited for your mom.
Complete the package with a pretty journal and wrap it up with
Hallmark's (PRODUCT) RED line of wrapping paper, tissue and gift
-- Technology heavy-weights Dell and Microsoft offer a great
line-up of (PRODUCT) RED computers for Mom, including a desktop,
two laptops and a printer. Each of these products is equipped
with Microsoft's (PRODUCT) RED Windows Vista Ultimate software.
-- Apple's (PRODUCT) RED Special Edition nano or shuffle is a
perfect addition to Mom's summer gear, offering mobile tunes and
video for beach outings, workouts and getaways.
-- Keep Mom hip with a pair of red, black or white (PRODUCT) RED
All Stars from Converse. These affordable $49.00 shoes are made
with super soft canvas sourced in Africa. Or check out the
1HUND(RED) Artists Collection -- 100 pairs designed by artists
from around the globe. Find one that works for your mom.
-- Emporio Armani's amazing (PRODUCT) RED lineup offers designer
clothing, jewelry, sunglasses and fragrance. Must-haves include
a bracelet designed by Hollywood's Julia Roberts, evening wear
and safari-inspired sportswear -- all perfect for the fashionista
Mom who wants to make a difference.
-- Get inspired with Gap's latest lineup of (PRODUCT) RED
t-shirts and flirty blouses -- all of which were inspired by the
art and design in the African country of Ghana. There's also a
roomy new tote bag, which is perfect for the beach or a weekend
-- And since Mom is usually the connection point for family and
friends, why not help her communicate in style with a Motorola
(PRODUCT) RED RAZR and Bluetooth headset.
To find the perfect (RED) gift for Mother's Day, visit
http://www.joinred.com/ for partner details.
About (RED)(TM) and (PRODUCT) RED
(RED)'s primary objective is to engage the private sector in
raising awareness and money for the Global Fund to fight AIDS in
Africa. Companies whose products take on the (PRODUCT) RED mark
contribute a significant percentage of the sales or portion of
the profits from that product to the Global Fund to finance AIDS
programs in Africa, with an emphasis on the health of women and
children. Current partners are: American Express (U.K. only),
Apple, Converse, Gap, Emporio Armani, Motorola and Hallmark, Dell
and Microsoft. MySpace.com is the first media sponsor in the
United Kingdom and MTV Networks is the first media sponsor in the
Since its launch in the spring of 2006, more than $100 million
has been generated by (RED) partners and events for the Global
Fund. (RED) money is already at work in Swaziland, Rwanda, Ghana
and Lesotho. For more information, visit
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique global public/private partnership
dedicated to attracting and disbursing additional resources to
prevent and treat HIV/AIDS, tuberculosis and malaria. This
partnership between governments, civil society, the private
sector and affected communities represents a new approach to
international health financing. The Global Fund works in close
collaboration with other bilateral and multilateral organizations
to supplement existing efforts dealing with the three diseases.
Since its creation in 2002, the Global Fund has become the
dominant financer of programs to fight AIDS, tuberculosis and
malaria, with approved funding of US$ 10.1 billion for more than
550 programs in 136 countries. To date, programs supported by the
Global Fund have averted two million deaths through providing
AIDS treatment for 1.4 million people, anti-tuberculosis
treatment for 3.3 million people and the distribution of 46
million insecticide-treated bed nets for the prevention of
The Global Fund provides more than 20 percent of international
funding to fight AIDS, as well as two-thirds of international
funding to fight malaria and tuberculosis, and aims to raise US
$6 billion to US $8 billion annually to sustain and increase this
level of funding.
CONTACT: Monica Rohleder of Signal Rock Communications,
+1-847-606-1973, firstname.lastname@example.org, for (RED)
Web site: http://www.joinred.com/