Georgia Voice (Atlanta) (11.29.11) - Monday, December 05,
CDC recently launched a new public awareness and education
campaign to encourage HIV testing among black men who have sex
with men (MSM) ages 18-44. The new $2.4 million "Testing Makes
Us Stronger" campaign is part of CDC's national "Act Against
AIDS" testing and prevention initiative.
"This is the first time the federal government is focusing a
national campaign on gay and bisexual men and to black gay and
bisexual men," said Dr. Kevin Fenton, director of CDC's
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB
CDC worked closely with black MSM on the campaign, said
Fenton. A key goal is to empower these men to be "safe, wiser
and stronger," he said.
Testing Makes Us Stronger will include:
*Online and magazine ads in black MSM-targeted and mainstream
*Billboard, transit and print ads in six US cities where black
MSM are especially hard-hit by HIV/AIDS.
*A website (www.hivtest.org/stronger) that includes a campaign
overview, listing of local events, graphics and resources,
testing site locator and basic HIV/AIDS information.
*A Facebook page (www.facebook.com/testingmakesusstronger)
encouraging users to interact and get others to take charge of
their health, with regular video updates, event listings and
posts to start conversations.
*Twitter updates and related events shared through @AIDSgov,
@HIVTalk and partner accounts.
*Promotional materials, including downloadable content for use
*On-site outreach, promotional material distribution and
related advertising at Black Pride events in 15 cities.