Resource Logo
Business Wire

AHF: NYC — Hershey School AIDS Discrimination Protest, Boycott Continues at Times Square Candy Store Apr. 12th


AIDS advocates call on public to continue boycott of Hershey Company chocolates over Hershey Trust’s Milton Hershey School’s rejection of a 13-year-old boy due to the teen’s HIV-positive status

Carrying signs and banners that say, “No Kisses for Hershey:,” advocates will demand that Hershey — which funds the school — denounce the discrimination and enroll the boy

NEW YORK--AIDS Healthcare Foundation (AHF) is calling on the public to continue a nationwide boycott of the Hershey Company over the Milton Hershey School’s AIDS discrimination. The Milton Hershey School— a prestigious boarding school for low-income scholarship students funded by the Hershey Company — recently rejected a 13-year-old boy for admission citing his HIV-positive status as the reason, misguidedly calling him a “direct threat to the health and safety of others.” AHF and AIDS advocates are calling on the public to forgo all Hershey products when buying candy and chocolates.

“direct threat to the health and safety of others.”

In New York City, on Thursday, April 12 from 5:00pm to 6:30pm, dozens of AIDS advocates — some dressed in “Hershey Kisses” costumes — will gather and protest outside the flagship Hershey Store in Times Square carrying signs and banners that say: “No Kisses for Hershey.” The group has also launched a website where the public can learn more about the case, learn the facts about HIV/AIDS and send e-letters to three Hershey Company board members who also sit on the board of the Milton Hershey School Trust, urging them to denounce the discrimination and facilitate the boy’s admission into the school.



HERSHEY STORE BOYCOTT & AIDS PROTEST‘No Kisses for Hershey’ boycott targets AIDS discrimination at Milton Hershey School




(New York protest) Thursday, April 12th from 5:00 PM to 6:30 PM (Eastern)




In front of the


Hershey Store, Times Square


48th and Broadway (1593 B’way) New York NY 10019




AIDS advocates with banners & signs, “No Kisses for Hershey:




Jessica Reinhart, AHF Grassroots Community Manager Cell: (323) 203-6146

“After successful Easter protests of Hershey in New York, San Francisco, Hershey, PA, New Delhi and Mexico City over the past weeks, we once again invite the public to help send a clear message to Hershey that discrimination by the Hershey School in its rejection of an otherwise qualified 13 year-old student due solely to his HIV-positive status is illegal, immoral and simply reprehensible,” said Michael Weinstein, President of AIDS Healthcare Foundation. “Ultimately, it is the Hershey Company itself, as the main funder of the school, that must answer for the decision not to admit the boy — a decision fueled by prejudice and fear. If Hershey is truly a company that believes in its social responsibility creed of ‘commitment to consumers, community and children,’ it will denounce this illegal and repugnant discrimination and enroll the boy at the school. In the meanwhile, we plan to use the power of pocketbook to shame Hershey by asking the chocolate-buying public to continue to forgo buying Hershey candy.”

AHF’s TV, Print and Social Media Campaigns Targeting Hershey on AIDS Discrimination

As part of its ongoing advocacy efforts around Hershey, AHF also rolled out a new national ad campaign on the Hershey School’s illegal HIV/AIDS discrimination case. A 30 second television spot premiered on the CNN, MSNBC and MTV networks in several markets nationwide, starting Wednesday April 4th running through April 15th in Philadelphia, Los Angeles and South Florida (Miami-Dade market). In addition, a ‘Hershey Fails’ report card-style print ad and a similar ‘Boycott Hershey’ ad began running in a half a dozen gay/lesbian newspapers across the country over the next two weeks. These papers include the Washington Blade (DC), South Florida Gay News (FL), Philadelphia Gay News (PA), Gay City News (NY), Bay Area Reporter (CA), and Windy City Times (IL).

In addition to the in-person protests and television and print ads, AHF has been spearheading a global online and social media campaign—including a “Week of Action” starting last week. The campaign is driving traffic to, as well as a petition. AHF is mobilizing its active Facebook, Twitter and Tumblr communities, asking them to spread the word about the boycott with actions such as replacing their Facebook profile pictures with a “Boycott Hershey’s” graphic and tweeting using the hashtag #BoycottHersheys. The campaign also includes a :30 second awareness-raising video that can be viewed on AHF’s Youtube page:

Background on Hershey School AIDS Discrimination Case

Shortly after news broke just before World AIDS Day, December 1, 2011, about the school’s rejection of the HIV-positive boy, AIDS Healthcare Foundation hosted a press conference in Washington D.C. to announce the launch of a campaign against HIV/AIDS discrimination at Hershey School in Pennsylvania and in support of the federal discrimination lawsuit filed on behalf of a 13-year-old boy who was rejected for admission at Hershey explicitly due to his HIV-positive status. At the event, AHF announced its willingness to contribute up to $50,000 to support a lawsuit filed by AIDS Law Project of Pennsylvania on behalf of the boy and expressed its moral outrage at the case.

According to the Associated Press (Claim: Hershey School Rejects HIV-Positive Pa. Boy, By Peter Jackson, 12/1/11): “A private boarding school connected with the Hershey chocolate company says it was trying to protect other students when it denied admission to a Philadelphia-area teenager because he is HIV-positive. The AIDS Law Project of Pennsylvania filed a lawsuit on behalf of the unidentified boy in U.S. District Court in Philadelphia on Wednesday, claiming the Milton Hershey School for disadvantaged students violated the Americans with Disabilities Act. School officials acknowledged that the 13-year-old boy was denied admission because of his medical condition. They said they believed it was necessary to protect the health and safety of the 1,850 others enrolled in the residential institution, which serves children in pre-kindergarten to 12th grade and where students live in homes with 10 to 12 others.”

Ryan White was an American teenager from Kokomo, Indiana who, in the mid-1980s, was expelled from middle school because he was HIV-positive. A lengthy legal battle with the school ensued and White became a galvanizing force in educating the country about HIV & AIDS at a time when misinformation about the disease was widespread. After his death in 1990, the U.S. Congress passed a major piece of legislation named in his honor, the Ryan White CARE Act, which provides funding for HIV/AIDS programs for low-income Americans.

“It is unfortunate that Hershey has shown such a shocking lack of knowledge of basic facts about HIV and how it is spread, and are instead reacting with ignorance and prejudice,” said Jessica Reinhart, Grassroots Community Manager for AIDS Healthcare Foundation and a key organizer of the protests. “This is an excellent opportunity to educate the public about HIV, including the fact that people who are living with HIV/AIDS do not pose a significant risk to others and generally do not require any special medical attention that cannot be obtained through normal medical visits.”

She added: “In addition, people should know that recent studies have shown that people with HIV on treatment are up to 96% non-infectious. Because of this, those on treatment are not a threat to health and safety of others. The young man in question does not pose a ‘direct threat’ to anyone and Hershey should admit him into the school to begin the education that he desires.”

AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to more than 164,000 individuals in 25 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe.

Photos/Multimedia Gallery Available:



AIDS Healthcare Foundation
Jessica Reinhart
Grassroots Community Manager
Cell: 323-203-6146
AIDS Healthcare Foundation
Lori Yeghiayan Friedman
Assoc. Dir. of Communications
Cell: 323-377-4312
AIDS Healthcare Foundation
Ged Kenslea
Communications Director
Cell: 323-791-5526


Copyright © 2012 -Business Wire, Publisher. All rights reserved to Business Wire.Reproduced with permission. Reproduction of this article (other than one copy for personal reference) must be cleared through the Business Wire, permissions Desk, Business Wire, 1185 Avenue of the Americas, 3rd Floor, New York, NY 10036; Tel: (212) 575-8822; FAX: (212) 575-1854. Business Wire.

Information in this article was accurate in April 11, 2012. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.