WASHINGTON, April 23, 2012 /PRNewswire/ -- Mandy Moore, the voice of Rapunzel in the Oscar-nominated Disney film "Tangled," lends her voice to another animated film project. As Ambassador for the global health organization Population Services International (PSI), Moore narrates a video in which she tells the story of a mother and her daughter on the road to better health. Along the way they find the many places in their community where PSI delivers a dignified approach to preventing malaria and HIV/AIDS, offers family planning for women and couples, and addresses the top killers of kids in the developing world.
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"PSI is the best kept secret in global health and development," said Moore. "For more than 40 years, PSI has provided millions of families with the information, products and services they need to address their individual health needs. With this video, I am proud to share PSI's story with the world - and encourage others to learn about how health programs are transforming lives and creating opportunities."
PSI operates health programs in 67 countries. As a non-profit organization, PSI works in partnership with local governments, ministries of health, and local organizations to implement cost effective, long-lasting solutions.
A hallmark of PSI's approach is a commitment to robust communication campaigns and building distribution channels that deliver better health to the hard-to-reach communities, mirroring strategies used by successful companies such as Coca-Cola or FedEx. This model ensures that health products and services are widely accepted, readily available, and properly used. Examples include radio campaigns to increase hand washing, billboards designed to encourage use of a mosquito net to prevent malaria, or a network of PSI-trained female hairdressers who help clients understand how and why they should use a female condom to prevent HIV and unwanted pregnancies.
Moore began serving as an Ambassador for PSI in 2009, following a trip to South Sudan where she saw PSI's malaria prevention programs in action. Since then, she has traveled to the Central African Republic, Cameroon, and Capitol Hill in Washington, D.C. to galvanize financial and political support for health programs.
"Without the basic building block of good health, the future of every child, every family, every school, and every economy hangs in jeopardy," added Moore. "PSI and the broader global health community have made tremendous progress in the past four decades to turn the tide against preventable epidemics like HIV, malaria, and pneumonia. I am lending my voice to keep this momentum going."
PSI is a global health organization dedicated to improving the health of people in the developing world by focusing on serious challenges like a lack of family planning, HIV/AIDS, barriers to maternal health, and the greatest threats to children under five, including malaria, diarrhea, pneumonia and malnutrition.
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