On September 24, the United Nations (UN) appointed Bollywood actress Aishwarya Rai Bachchan a goodwill ambassador. Her focus will be to help stop new HIV infections in children and promote increased access to treatment with anti-retroviral drugs. She will work with the UN program called UNAIDS, an HIV/AIDS global program advocating the elimination of new HIV infections among children and keeping their mothers alive. Rai will be promoting a plan that emphasizes 22 countries, including India, which account for more than 90% of new HIV infections among children. Of those 22 countries, 21 are in sub-Saharan Africa, where the estimated number of newly HIV-infected children fell by 25% between 2009 and 2011, according to UNAIDS.