MONTVALE, N.J., Feb. 8, 2013 /PRNewswire/ -- Mercedes-Benz Fashion Week is officially underway and to kick-off the week long fashion fest, title sponsor Mercedes-Benz, is recognizing a group of designers and insiders through its Fashion Plates initiative to benefit amfAR, The Foundation for AIDS Research, which Mercedes-Benz Fashion Week is a proud supporter.
A group of over 30 designers and front row fashion influencers are participating in the Fashion Plates initiative this season and stretching their creativity in a direction beyond dressing to impress. They created custom license plates showing off their fashion forward thinking, which are on display within the lobby of Mercedes-Benz Fashion Week at Lincoln Center from February 7-14, 2013.
The Mercedes-Benz Fashion Plates initiative reveals unique personal tidbits for many key personalities within the fashion community. The list includes top designers showing at Mercedes-Benz Fashion Week such as Anna Sui, Badgley Mischka, Betsey Johnson, Carmen Marc Valvo and Jenny Packham to key influencers including Karlie Kloss, Derek Blasberg and Danielle Nachmani.
The all-new 2014 CLA-Class, making its Mercedes-Benz Fashion Week debut, also received its own Fashion Plate: "RDY2WEAR". The CLA-Class, designed as a four-door style rebel, is set to establish a new entry segment within Mercedes-Benz and will be on center stage throughout the week inspiring go-to fashion-forward looks for every day wear.
Mercedes-Benz Facebook Fans can get in on the action. Follow us to participate in the Mercedes-Benz Fashion Plate Scramble. Fashion plates will be posted to www.facebook.com/MercedesBenzUSA with the original word sequence scrambled with clues to whose plate it is. The first 100 winners to identify the plate correctly will receive the Mercedes-Benz Fashion Plate CAR2URE featured on the SLS AMG Black Series.
For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit: http://newyork.mbfashionweek.com.
For access to Mercedes-Benz Fashion Week images free of charge for editorial use, visit: www.image.net.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com
SOURCE Mercedes-Benz USA
CONTACT: Lindsay Burns, Mercedes-Benz, +1-201-573-2238; or Pam Schlichter, Alison Brod PR, +1-212-230-1800
Web Site: http://www.mbusa.com