Resource Logo
CDC HIV/AIDS/Viral Hepatitis/STD/TB Prevention News Update

UNITED STATES: 'Avenue Q' and Logo Team Up for HIV Awareness


AfterElton (01.22.13)

The Logo network and the Broadway musical "Avenue Q" have joined together for a six-part series of HIV awareness and prevention public service announcements (PSA) starring puppets from the Broadway hit. The first PSA will debut during the fifth-season premiere of "RuPaul's Drag Race" on Monday, January 28, at 9:00 p.m. (ET/PT). The partners will then introduce a new "puppet service announcement" every eight weeks during 2013. According to Amy Wigler, Logo's senior vice president for marketing, the partners' goal for the national awareness campaign, which is sponsored by pharmaceutical company Gilead, is to revive discussion about HIV, especially among gay individuals. Incidence of HIV among men who have sex with men is still increasing, stated Wigler. "Avenue Q" puppets Lucy the Slut, Rod, and Rick will star in the PSAs, written by "Avenue Q" book writer Jeff Whitty to address topics such as: removing HIV stigmas, speaking frankly with sex partners, encouraging frequent HIV testing, and adhering to HIV treatment schedules if infected. Wigler says the PSAs will encourage people to "spread the word, not the virus." The PSAs will air first on the Logo network, and then online at and the AfterElton website at In "Avenue Q," a cast of 20-something humans and puppets move to a big-city neighborhood, learn to cope with adult life, and find their purpose. The popular musical won three Tony Awards in 2004. The Logo Network, part of Viacom, Inc., reaches 51 million homes in the United States. Viacom is home to several targeted stations, including MTV, Comedy Central, VH1, and Spike TV.


Copyright © 2013 -CDC Prevention News Update, Publisher. All rights reserved to Information, Inc., Bethesda, MD. The CDC National Center for HIV, STD and TB Prevention provides the following information as a public service only. Providing synopses of key scientific articles and lay media reports on HIV/AIDS, other sexually transmitted diseases and tuberculosis does not constitute CDC endorsement. This daily update also includes information from CDC and other government agencies, such as background on Morbidity and Mortality Weekly Report (MMWR) articles, fact sheets, press releases and announcements. Reproduction of this text is encouraged; however, copies may not be sold, and the CDC HIV/STD/TB Prevention News Update should be cited as the source of the information. Contact the sources of the articles abstracted below for full texts of the articles.

Information in this article was accurate in January 23, 2013. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.