Miami Herald (06.06.2013)
Aids Weekly Plus
CDC recently launched “Reasons/Razones,” a national bilingual AIDS prevention campaign for Latino lesbian, gay, bisexual, and transgender (LGBT) people. CDC Spokesperson Lorrie Alvin stated that although Miami is a focus city for the campaign, the messages will be seen nationwide in advertisements and at major Gay Pride events. The campaign focuses on increasing HIV testing among Latino LGBT people. According to CDC, Latinos accounted for 21 percent of new HIV infections in 2011 and 70 percent of HIV-positive Latino gay and bisexual men ages 18 to 24 did not know their status.
The campaign asks Latino gay and bisexual men to think about their reasons for getting tested. It was developed with input from Latino gay and bisexual men, community leaders, and experts. The campaign encourages HIV testing using a series of campaign advertisements featuring gay and bisexual Latinos sharing their reasons for getting tested and encouraging others to do so. It includes online, print, and billboard advertising as well as social media outreach.
This is the latest campaign in CDC’s Act Against AIDS initiative, a national awareness campaign to fight complacency about HIV/AIDS in the United States that promotes the National HIV AIDS Strategy goals to reduce new infections, stigma, and discrimination against persons with HIV infection; and to educate Americans about HIV and its prevention. For more information about the campaign, visit hivtest.cdc.gov/reasons/.