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AHF Ad Campaign Pairs Safer Sex Messages with Fine Art




 

AIDS Healthcare Foundation launches fine art billboard series promoting sexual health with custom piece by Bill Barminski in Hollywood

LOS ANGELES--(BUSINESS WIRE)--AIDS Healthcare Foundation (AHF), the largest AIDS organization in the United States, routinely uses thought-provoking, educational, and sometimes controversial advertising to reach a wide variety of demographics with messaging about reducing the spread of HIV and STDs through condom use, regular testing, and open sexual dialogue between partners.

The global organization is taking its promotions in a new direction with its latest billboard campaign in Los Angeles, which pairs engaging messaging with artwork by some of today's most popular and influential visual media artists. The premiere billboard, posted at the corner of Santa Monica Boulevard and Highland Avenue in Hollywood, features work by renowned multimedia artist Bill Barminski.

The custom billboard utilizes classic Barminski elements – dramatic colors, a textured look, and imagery evocative of 1950s advertisements embellished with the artist's unique use of double mouths – and the simple inquiry, "Friends With Benefits?" with the address for freeSTDcheck.org, the Foundation's resource for people seeking free screenings for HIV, Chlamydia, syphilis, and gonorrhea.

Barminski's ironic take on consumerism in America has crossed the visual media spectrum, from paintings similar to the current AHF billboard to surrealistic sculptures made of cardboard to award-winning music videos and video sequences for the 2001 feature film Antitrust, as well as the animated short The Adventures of Joel Stein, which was included in the 2009 Sundance Film Festival.

"Since the days of Keith Haring's iconic paintings in the 1980s, art has been an important part of raising awareness of HIV and AIDS," said Jason Farmer, Creative Director for AHF. "The design of Bill's signature 'double mouth' artwork is the perfect way for us to get the message across about the dangers of having multiple partners and not getting tested for STDs frequently. It was a pleasure working with such a great artist who really cares about this message."

The Barminski billboard is the first in a series of AHF Artist Gallery advertisements that will feature a new artist every two months. Professional artists interested in contributing work to the series should contact AHF Creative Director Jason Farmer at jason.farmer@aidshealth.org.

About AHF

AIDS Healthcare Foundation (AHF) is the largest non-profit HIV/AIDS healthcare provider in the USA. AHF currently provides medical care and/or services to over 230,000 individuals in 28 countries worldwide in the US, Africa, Latin America/Caribbean, Eastern Europe, and Asia. For more information, visit www.aidshealth.org, find us on Facebook: www.facebook.com/aidshealth and follow us on Twitter: @AIDSHealthcare.

Contacts

AIDS Healthcare Foundation
Ged Kenslea, +1-323-308-1833
mobile 323-791-5526
ged.kenslea@aidshealth.org
or
Kyveli Diener, +1-323-960-4846
mobile 310-779-4796
kyveli.diener@aidshealth.org



 


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Information in this article was accurate in July 29, 2013. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.