New Straits Times (Malaysia) (12.10.2013)
Aids Weekly Plus
New Straits Times reported on the use of social media to curb HIV/AIDS in Malaysia. Data from the Malaysia Health Ministry indicate that 31 percent of the 3,438 new HIV cases in the country in 2012 were among 13–29-year-olds. In 1990, women accounted for one in every 100 new infections, compared with one in every four new cases (25 percent) in 2012. To help prevent HIV transmission, Durex Malaysia created the #SOMEBODYLIKEME campaign.
The campaign has partnered with PT Foundation and AIESEC Malaysia to educate youth through social media and make them aware that HIV/AIDS can infect anyone, even “somebody like me.” The campaign reaches out to youth to educate and discuss issues about HIV/AIDS using Facebook, Twitter, Instagram, YouTube, and blogs. The organizers have involved prominent Malaysians in social media and have produced videos featuring some of them for YouTube and Facebook as alternative educational tools to inform young people of the dangers of HIV/AIDS.
In addition to the awareness program, Durex and certain retailers are raising funds to support PT Foundation’s AIDS advocacy and educational programs. The organizers also believe that education through the campaign would help youth understand their responsibility as agents of change and encourage them to work toward ending stigma and discrimination against persons with HIV.
The campaign appeals to youth to fight HIV/AIDS by educating friends about the disease. To do so, the campaign asks young people to update their Facebook, Twitter, Instagram, YouTube, or blogs on issues pertaining to HIV and use #SOMEBODYLIKEME until December 15 when the campaign ends.
To learn more about the #SOMEBODYLIKEME campaign, visit www.facebook.com/DurexMalaysia, www.twitter.com/DurexMY, www.youtube.com/user/durexmalaysia, or PT Foundation’s Web site at www.ptfmalaysia.org.