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HIV SA reaches two million people via cellphone messaging this WORLD AIDS DAY


PRESS RELEASE: HIVSA in partnership with the Provincial Department of Health, Gauteng, will be sending out two million health related mobile phone messages to the general public, in support of this year’s WAD initiative.

This number constitutes almost twenty percent of the total number of people living in Gauteng and is a first for the province in utilising mobile phone technology as a means of delivering important health messages.

The Department of Health’s theme for this year’s WAD is ‘Safe sex with men and high risk groups’. The focus of the messages would be on promoting medical male circumcision (MMC) as a method of reducing the risk of HIV and promoting HIV counselling and testing (HCT), as part of the ‘play it safe for zero infections campaign’.  

hi4LIFE, HIVSA’s mobile phone application, comprises of trusted health information on your cellphone. It operates through the mxit portal, please call me ads and star menu, which is *120*6336#. As part of the messaging for this WAD, the hi4LIFE star menu will include a special WAD page which will contain longer and more detailed information on Medical Male Circumcision and the importance of HIV Counselling and Testing.

Thulani Machere, project coordinator at HIVSA, believes that mobile health is the “new frontier” in communication for all the right reasons – it is cost effective and you can reach large numbers of people with up to date information anywhere at any time.


Health-e is a news agency that produces news and in-depth analysis for the print and electronic media. Their particular focus is HIV/AIDS, public health and issues regarding health policy and practice in South Africa. They provide print features for newspapers and magazines and well as broadcast packages for national and community radio stations. They also accept commissions. 

Information in this article was accurate in November 28, 2012. The state of the art may have changed since the publication date. This material is designed to support, not replace, the relationship that exists between you and your doctor. Always discuss treatment options with a doctor who specializes in treating HIV.