-- Jack Mackenroth to debut signature campaign scarf at Gay Men's
Health Crisis Fashion Forward fundraiser event
NEW YORK, Nov. 7 /PRNewswire/ -- Jack Mackenroth, from the hit
reality television series "Project Runway," is nationally
debuting an HIV and AIDS education campaign called Living
Positive By Design, in New York, at the Gay Men's Health Crisis
Fashion Forward event. At Fashion Forward, Jack will unveil a
signature campaign scarf and address attendees regarding the
campaign. The Living Positive By Design campaign, a sponsor of
Fashion Forward, seeks to help combat the stigma associated with
HIV by engaging people in thoughtful conversation about the
condition and is being supported by Merck & Co., Inc.
"I am excited to be nationally launching Living Positive By
Design in partnership with organizations that are committed to
improving the lives of people living with HIV and to be debuting
the signature campaign scarf I created," said Mackenroth.
"Through Living Positive By Design, I will be speaking about my
experiences living with HIV for nearly 20 years, addressing the
stigma still associated with the disease and highlighting the
importance for people living with HIV to have a positive outlook
on life while effectively managing their disease."
The Gay Men's Health Crisis Fashion Forward event is being held
on Monday, November 10, 2008 at Skylight Studios. All attendees
of the event will receive a signature Living Positive By Design
scarf, designed by Jack to symbolize the campaign's goals of
combating stigma and encouraging those people living with HIV to
have a positive outlook on life, while effectively managing their
disease. Jack will also be partnering with expert physician Dr.
Martin Markowitz, clinical director of the Aaron Diamond AIDS
Research Center in New York, NY, for the national launch of
Living Positive By Design.
"One of the goals of Living Positive By Design is to educate
people living with HIV that taking medications to help reduce the
amount of virus in the blood to undetectable levels and helping
to try restoring their immune system must be some of the
priorities for today's disease management," said Dr. Markowitz.
"In addition to this, with new advancements in HIV treatment,
physicians should also factor in the tolerability of treatment
regimens."
Jack recently held Living Positive By Design events in Miami/Fort
Lauderdale, Florida at the 2008 United States Conference on AIDS
(USCA) and Atlanta, Georgia. He will continue to raise awareness
about HIV and AIDS over the next year through events in several
cities, including San Francisco and Houston. For additional
information on Living Positive By Design and participating
cities, please visit: www.LivingPositiveByDesign.com.
Prevalence of HIV and AIDS
According to the Centers for Disease Control and Prevention
(CDC), more than one million Americans are living with HIV and
AIDS in the United States and approximately 55,000 new people
become infected every year. In 2006, 49 percent of new diagnoses
were among African Americans and 50 percent were among men who
have sex with men (MSM). New York State has the highest number
of reported AIDS cases compared to any other state in the U.S.
There were 100,642 HIV and AIDS cases in New York City through
2007.
About Gay Men's Health Crisis
Gay Men's Health Crisis (GMHC) is a not-for-profit,
volunteer-supported and community-based organization committed to
national leadership in the fight against AIDS. Their mission is
to reduce the spread of HIV disease, help people with HIV
maintain and improve their health and independence and keep the
prevention, treatment and cure of HIV an urgent national and
local priority.
About Merck
Merck & Co., Inc. is a global research-driven pharmaceutical
company dedicated to putting patients first. Established in
1891, Merck currently discovers, develops, manufactures and
markets vaccines and medicines to address unmet medical needs.
The Company devotes extensive efforts to increase access to
medicines through far-reaching programs that not only donate
Merck medicines but help deliver them to the people who need
them. Merck also publishes unbiased health information as a
not-for-profit service. For more information, visit
www.merck.com.
Forward-looking statement
This press release contains "forward-looking statements" as that
term is defined in the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations and involve risks and uncertainties, which may cause
results to differ materially from those set forth in the
statements. The forward-looking
statements may include statements regarding product development,
product potential or financial performance. No forward-looking
statement can be guaranteed and actual results may differ
materially from those projected. Merck undertakes no obligation
to publicly update any forward-looking statement, whether as a
result of new information, future events, or otherwise.
Forward-looking statements in this press release should be
evaluated together with the many uncertainties that affect
Merck's business, particularly those mentioned in the risk
factors and cautionary statements in Item 1A of Merck's Form 10-K
for the year ended Dec. 31, 2007, and in any risk factors or
cautionary statements contained in the Company's periodic reports
on Form 10-Q or current reports on Form 8-K, which the Company
incorporates by reference.
Source: Living Positive By Design
CONTACT: Rachi Govil, +1-212-798-9827, cell, +1-908-415-8933,
rachi.govil@cohnwolfe.com, or Michelle Ouellette,
+1-212-798-9823, cell,
+1-781-710-3732, michelle.ouellette@cohnwolfe.com
Web Site: http://www.livingpositivebydesign.com/
http://www.merck.com/
www.aegis.org