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Innovative materials for reaching in-school youths with AIDS messages: an example from Zaire.
Kambamba SA; Convisser J; Kyungu M; Eiger R; Kalombo K
December 30, 1990
Int Conf AIDS. 1990 Jun 20-23;6(2):309 (abstract no. F.D.910). Unique

OBJECTIVE: To develop an effective AIDS education material directed at in-school youth in Zaire. METHOD: In collaboration with the National AIDS Program, Population Services International is implementing a mass media-based AIDS information, education, and communication campaign. The target audience for the first phase of this program is youth between 12 and 19 years of age. In order to reach a large segment of this population, PSI developed a student notebook containing a series of AIDS messages based on attitudinal research conducted in the target population. The notebooks are in the standard format that all students are required to buy, and have been sold at subsidized prices in school stores, stationery stores, and through youth groups and events in Kinshasa and four regions. RESULTS: To evaluate the impact of the notebooks with AIDS messages on students who bought them, a comparative study was conducted that evaluated the levels of AIDS knowledge and attitudes in two schools where notebooks were disseminated and in two schools where they were not available. CONCLUSION: By creating innovative, attractive media materials, it is possible to elevate AIDS knowledge and affect attitudes of youth.

Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL Adolescence Adult Attitude to Health Child Comparative Study *Health Education Human Program Evaluation Schools Zaire ABSTRACT