Sexual Health Vol. 8; No. 3: P. 407-411 (08..11) - Monday,
"TESTme" is an STI screening program for youths living in
rural areas of Victoria. The current study evaluated the
effectiveness of the service's advertising during an 11-month
Advertising outreach during the study period included
websites, a Facebook page, posters, flyers, business cards,
wrist bands, and professional development sessions for health
nurses. Once-off methods also were employed, including
newspaper ads, student diaries, and text messaging.
"Twenty-eight clients had a consultation through TESTme.
Twenty found the service through health professionals, six
through the Melbourne Sexual Health Center (MSHC) web page,
one through the Facebook page, and one through the student
diary," the authors stated. Direct advertising costs for the
pilot were $20,850 (US $21,260). "The advertising cost per
client reached for each advertising method was $26 [US $26.50]
for health professionals, $80 [US $81.50] for the MSHC web
advertisement, $1,408 [US $1,437] for Facebook, and $790 [US
$807] for the student diary." Other advertising totaling
$12,248 (US $12,506) did not attract any clients.
"Advertising STI health services for rural young people would
be best to focus on referrals from other health services or
health care websites," the study team concluded.