UNAIDS - 20 January 2012
Elena Pinchuk ANTIAIDS Foundation announced the winners of the
"Social Media and Mobile Phones for HIV Prevention" competition
on 18 January 2012. The project entries by South African
non-profit organization Cell-Life and by Chinese internet portal
Danlan were declared winners. More than 50 teams from 19
countries took part in the competition.
"We've received lots of creative ideas. We were really impressed
by the high level of proposed projects," said Olga Rudneva,
Executive Director at Elena Pinchuk ANTIAIDS Foundation. "The
format of the competition has made it possible to select the best
works and also to find new associates in the response to AIDS."
Organized in collaboration with the UNAIDS High Level Commission
on HIV Prevention, the competition was launched on June 2011. It
aimed at identifying innovative projects that use popular
communication technologies to spread knowledge about HIV among
The idea for the competition emerged from the UNAIDS supported
Social Media and Mobile Technology Symposium held at Stellenbosch
University in South Africa on 2 May 2011. The contest provided
medical professionals, software designers, social media marketing
experts and non-government organizations working on AIDS with an
opportunity to present HIV prevention strategies that use online
technologies to reduce HIV infection among youth as well as
reducing stigma and discrimination against people living with
Winning project Cell-Life from South Africa will aim at reducing
HIV infections by providing HIV prevention messages to young
people in Khayelitsha through mobile technologies. The second
winner project, Danlan portal, will develop online games
containing HIV prevention information focusing on men who have
sex with men. Through online versions of games such as "Truth or
dare", players will be informed about the risks associated with
unprotected sex and the importance of preventive measures.
"Social media is a major new channel of communication. It is
changing fast, it is highly scaleable, and it is a powerful
channel for influencing people's views and opinions," said Geng
Le, a Danlan company official. "We think our programme is a
simple way of getting across important messages about a serious
issue. This will make it more effective and easily accepted by
those it seeks to target".
Both winners will receive grants worth US$ 10 000 each to
implement the projects. Elena Pinchuk ANTIAIDS Foundation also
plans to adapt the technologies proposed by the winning projects'
to be used in Ukraine.
According to Michael Bartos, Team Leader, Strategy, at UNAIDS the
competition has given a boost to some of the most cutting-edge
responses to AIDS. "Reinforcing HIV prevention needs to be a
constant part of everyday life - as natural as receiving a text
message or opening a web browser has become," said Mr Bartos.
"Elena Pinchuk ANTIAIDS Foundation has inspired an outpouring of
new and creative ways of setting the world on the path to zero
new HIV infections," he added.
The projects were evaluated by a jury consisting of leading
technology and HIV prevention experts including Chris Hughes,
Executive Director of Jumo International, Inc and a co-founder of
Facebook; Garth Japhet, CEO of Heartlines and member of the
UNAIDS High Level Commission on HIV Prevention Scientific
Advisory Panel; Bill Roedy, former Chairman and Chief Executive,
MTV Networks International; Debbie Rogers, Lead Strategist,
Praekelt Foundation; Serge Dumont, Vice Chairman and Chairman
Asia Pacific of Omnicom Group Inc. and Elena Pinchuk, founder and
chair, Elena Pinchuk ANTIAIDS Foundation and member of UNAIDS
High Level Commission on HIV Prevention.
The ANTIAIDS Foundation was founded by Elena Pinchuk in 2003 and
is the first and the only privately funded anti-AIDS charity in
Ukraine. The foundation aims to operate on all levels - from
national projects to direct support to individuals affected by
the HIV epidemic. The Foundation is known for implementing
innovative and interactive projects using web-technologies.
The UNAIDS High Level Commission on HIV Prevention, launched on
21 July 2010, leads a global advocacy campaign to build broad
support for effective HIV prevention programmes. It is co-chaired
by Professor Francoise Barre-Sinoussi, Nobel Laureate in Medicine
for her role in the discovery of HIV, and Archbishop Emeritus
Desmond Tutu, Nobel Peace Prize Laureate and includes more than
15 world renowned leaders.
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Elena Pinchuk ANTIAIDS Foundation - http://antiaids.org/en
UNAIDS High Level Commission on HIV Prevention -