Lawrence Erlbaum Associates, Publishers, 365 Broadway, Hillsdale, NJ
A cure for AIDS is still in the future with prevention the primary
thrust at this time in the communities. It has been shown that
individuals will take the necessary actions for prevention only when
"(a) they are properly informed and (b) they feel motivated to respond
to the information they possess." This communication about AIDS is a
non-stop process because slowing the information only a fraction
results in individuals falling back into their old ways of unsafe sex.
Much research is being conducted on how better to communicate and how
better to educate. "The specific purpose of the book is to examine
how theory informs our understanding of communication processes as
they relate to the AIDS crisis in the United States and other parts of
the world." Chapter one covers safer sex with the advice of "know
your partner." The authors center their discussion around sexual
scripts and how they communicate. The next two chapters cover the use
of condoms and chapter four has the title "Healthy Passions: Safer
Sex as Play." These four chapters form the groundwork for the rest of
the book. The six following chapters cover such topics as AIDS media
campaigns, audience response to health messages about AIDS, the
National AIDS Information and Education Program as an example of a
systems approach to AIDS communication, culture in HIV education, AIDS
and the media agenda, and "AIDS, Medicalization, and the News Media."
These are serious, well-researched articles showing the power of
communication and how information on AIDS is brought to the attention
of the public. They also indicate whether or not those who are being
targeted, really comprehend what is being told. It is interesting to
read that the medical profession and its publications have loosened up
what appears in the general publications that the layperson reads by
using terms that until now were not allowed or were considered
offensive. This is particularly true when it comes to talking about
sex, safer sex, and gay sex. All in all this is an excellent overview
of how communication is helping but it also shows that, unless the
targeted individuals read and understand, all the communication in the
world will go on deaf ears. This book certainly shows that when it
comes to AIDS, nothing should stand in the way of education, not even
the church. A highly recommended book for all libraries. (H. Robert
Malinowsky)
Prevention, Health Risk Communication, Health Behavior, Safer Sex,
Condoms, Education)
www.aegis.org