CDC HIV/AIDS/Viral Hepatitis/STD/TB Prevention News UpdateCANADA: 'Diverse' Submissions Finalists in 'Sex it Smart' Campaign
July 2, 2012
Ottawa Citizen (06.29.12)
The logo contest in Ottawa’s “Sex it Smart” condom-awareness campaign drew a “diverse” group of 51 submissions, according to a city councilor on the panel of judges. From the six finalists, the panel picked a winner on Thursday. The contest was open to people ages 15-29; the winning contestant will have time to format the logo with a city graphic artist before the design is unveiled to the public in August. The logo will be used on posters, stickers, packaging, and in social media campaigns. The winner will receive $500 cash (US $490) and $600 (US $588) in prizes. Public health authorities launched the campaign because the young people it targets represented 82 percent of Ottawa’s gonorrhea and chlamydia cases in 2011, and they saw an increase in HIV infections as well.