Delivering an AIDS-free generation is the goal of a new (RED) campaign unveiled this summer. In partnership with America Móvil, a leading wireless provider in Latin America, the (RED) RUSH TO ZERO campaign aims to raise awareness and mobilize resources to end new HIV infections among children by 2015.
Through the campaign, launched in June 2012, funds generated by the sale of wireless products with (Telcel)RED and (Claro)RED branding - two America Móvil networks - will benefit programs supported by the Global Fund to Fight AIDS, Tuberculosis and Malaria that prevent new HIV infections among children in Latin America and Africa. America Móvil has committed an annual contribution of up to US $2 million to the AIDS response from 2012 to 2015 through the support of all America Móvil subsidiaries and other Grupo Carso companies, as well as the Carlos Slim Foundation.
According to the latest data from UNAIDS, an estimated 40,000 children were living with HIV in Latin America in 2011. That same year, some 2,000 children in the region were newly infected with HIV.
“UNAIDS salutes the (RED) campaign and its partners for this important initiative,” said Dr César Núñez, UNAIDS Regional Director for Latin America. “(RED) RUSH TO ZERO has helped bring us one step closer to our common goal of zero new HIV infections among children.”
Since 2006, (RED) has engaged businesses and consumers in the global HIV response raising, to date, more than US $190 million in partnership with globally-recognized brands. For each product sold, (RED) partners contribute up to 50% of profits toward the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Through the new campaign in Latin America, (Telcel)RED and (Claro)RED products will be displayed in Claro and Telcel stores throughout Latin America. Customers will be informed about how the campaign works and how they can help bring an end to AIDS.