ArcticStartup (Helsinki, Finland) (06.18.2013)
iDoc24, a teledermatology project from Sweden, has apps that allow users to send anonymous pictures of problem skin conditions to a team of licensed dermatologists and get a response in a day. The company recently launched its latest app, “STD Triage,” on Android. The app helps anxious users to get a dermatologist’s advice on possible STD symptoms by sending anonymous pictures of the area that has the problem.
The project has grown from being Sweden-based to a global healthcare platform in five languages, and the company now has three different services. STD Triage grew from the fact that 30 percent of the cases users submitted were related to STDs. iDoc24 partners with STD sites and clinics. The iDoc 24 app is free to download, but users must pay a $40 charge for a consultation with a dermatologist. So far, the company has received approximately 100 cases a week.
Alexander Börve, chief executive officer of iDoc24, emphasized that the service was not meant to replace a doctor’s visit or a diagnostic service. They considered themselves a screening tool that connected users with real dermatologists who were qualified to provide advice on the next steps to deal with the problem.
The iDoc24 PRO app enables family doctors, clinics, and pharmacies to communicate remotely with the network of dermatologists. Börve described iDoc24 PRO as a complement for a family doctor who needed a fast and effective tool to reach a dermatologist about a difficult case. They contended that one of their assets compared to their competitors was the anonymity it offers users.