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South African Press Association
Branson, Ramaphosa launch Aids projects

November 5, 2004
Sir Richard Branson and Cyril Ramaphosa were at the Cida campus in Braamfontein to launch two projects to fight HIV/Aids in South Africa.

The "Your Finest Hour" project brings the music and business world together in the fight against HIV/Aids by having people donate one hour of their salaries, Branson said.

Also launched was the Women On the Move project, a joint initiative between Love Life, the South African Life College and Cida, designed to get young women to take charge of their futures.

This is in the light of the fact that women are four out of every five of those aged between 15 and 24 and infected with HIV infections.

An ambassador for the project, United Kingdom hip-hop artist Estelle Swaray, said to the hundreds of young women in attendance: "Don't let anyone tell you you can't be anyone you want to be."

Ramaphosa is the vice-president of the Global Business Coalition, an association of 170 companies committed to the fight against HIV/Aids.



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