Developing culturally sensitive HIV/AIDS prevention messages targeting US Hispanics utilizing the documentary format: a four year case study by KCET public television.
Int Conf AIDS 1991 Jun 16-21; 7:455 (abstract no. W.D.4269) Lepicier R, Jimenez R; KCET-TV/Educational Enterprises/Hispanic Projects, Los Angeles, CA, USA
HIV/AIDS has been disproportionately affecting ethnic minorities in the United States. KCET, Educational Enterprises in Los Angeles with guidance and support from the Centers for Disease Control has sought to bring culturally sensitive HIV/AIDS prevention messages to the nation's Hispanic community utilizing the documentary format. During the past three years KCET has produced three documentaries targeting general Hispanic audiences, Hispanic parents, and Hispanic women. Educational content as well as cultural sensitivity has been maintained through guidance from the Centers for Disease Control and a select group of expert consultants from the Hispanic community. These programs have aired over the Public Broadcasting System and Univision (the nation's largest Spanish language network) in the top Hispanic markets as identified by CDC. They have been well received in the Hispanic community as indicated by calls received on CDC's National AIDS Hotline, the number of which has been tagged at the end of each program, and by rating points gathered from airing stations.
Keywords: AEGIS, Acquired Immunodeficiency Syndrome, Hispanic Americans, Television, Centers for Disease Control and Prevention (U.S.), HIV Infections, United States, Hotlines, Ethnic Groups, Communications Media, Community Health Services, Los Angeles, Human, Female, prevention & control, ICA7 910616
WD4269
