![]() |
7th International AIDS ConferenceFlorence, Italy — June 16-21, 1991 |
Int Conf AIDS 1991 Jun 16-21; 7:38 (abstract no. W.D.62)
Hardy M, El-Sadr W, Guity C, Traynor M, Capps L, Khanyile C, Paul E, Fuentes L; Harlem Hospital Center
OBJECTIVE: The Harlem AIDS Treatment Group (which includes 2 hospital-based clinics, 5 community clinics, 4 methadone treatment programs and a homeless men's shelter) was established to provide HIV-infected African American and Latino men and women with the opportunity to participate in clinical trials for AIDS. In order to introduce and promote this new concept to the patients and the providers in the community, a marketing plan was developed.
METHODS: An assessment was made of the following: - attitudes, both negative and positive, of the patients and providers towards space, equipment/level of HIV knowledge of the providers and patients/HIV prevalence amongst patients at each site/the roles of the providers at each site/concerns regarding confidentiality and patient's right/medical and social priorities of the patients/available community-based organizations, media resources and referral mechanisms/technical and logistical expertise of an advisory committee.
RESULTS: A successful marketing plan will be presented (including a video and brochures) which is tailored to the needs at the different sites and which addresses the concerns of the patients and the providers in Harlem.
Copyright © 1991 - International AIDS Society (IAS). Reproduction of this abstract (other than one copy for personal reference) must be cleared through the IAS.