AEGiS-09IAC: Six years of promotion of condom use in the framework of the National Stop AIDS Campaign: experiences and results in Switzerland.

9th International AIDS Conference


Berlin, Germany — June 6-11, 1993

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Six years of promotion of condom use in the framework of the National Stop AIDS Campaign: experiences and results in Switzerland.

Int Conf AIDS 1993 Jun 6-11; 9:130 (abstract no. WS-D27-3)
Wasserfallen F, Stutz ST, Summermatter D, Hausermann M, Dubois-Arber F; Federal Office of Public Health, Bern.

INITIAL PURPOSE: Prevent new HIV infections amidst the sexually active population in Switzerland through the promotion of condom use. DESCRIPTION OF THE PROJECT: Since 1987, the promotion of condom use is carried out via the multimedia STOP AIDS campaign (posters, advertisements, TV spots). The "always use a condom" message is advertised from different viewpoints: 1) inform; 2) foster sympathy for the condom; 3) motivate a change in behaviour; 4) strengthen women's motivation for safer sex vis-a-vis men. The promotion of condom use has also taken the media channels destined to prostitute's clients and youngsters.

RESULTS: Regular evaluations of the campaign show that, after six years, the use of condoms is in constant rise. More than 50% of the sexually active population from 17 to 45 years old always use a condom when having occasional sexual intercourse. This rate is even higher in the younger generation. Condom sales are also steadily increasing in Switzerland. The promotion of condom use has not induced greater sexual mobility; youngsters under 20 years old have less partners and have longer term stable relationships.

CONCLUSION: The regular promotion of condom use through media channels can bring about changes in behaviour, forms a base for targeted prevention actions and does not produce effects that are contrary to the desired goals.

Keywords: AEGIS, Acquired Immunodeficiency Syndrome, Condoms, HIV Infections, Safe Sex, Prostitution, Coitus, Switzerland, Human, Female, Male, ICA9KWDaegis,acquiredimmunodeficiencysyndrome,condoms,hivinfections,safesex,prostitution,coitus,switzerland,human,female,male,ica9
930606
WSD273

Copyright © 1993 - International AIDS Society (IAS). Reproduction of this abstract (other than one copy for personal reference) must be cleared through the IAS.