AEGiS-09IAC: The increasing risk of HIV infection in Mexican migrants going to the US: a TV soap-opera based on research data.

9th International AIDS Conference


Berlin, Germany — June 6-11, 1993

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The increasing risk of HIV infection in Mexican migrants going to the US: a TV soap-opera based on research data.

Int Conf AIDS 1993 Jun 6-11; 9:130 (abstract no. WS-D27-5)
Bronfman M, Gonzalez M, Palma R, Rico B, del Rio C; El Colegio de Mexico.

INTRODUCTION: In Mexico, 10% of AIDS cases have lived in the US. in states with high migration rates this figure can increase to > 30%. In the US hispanics are over represented in AIDS statistics. This problem has received media coverage. Mexico, concerned about the potential impact of migration on the AIDS epidemic, requested a study and a campaign targeted to migrants and their families. CREATIVE PROCESS AND PRODUCTION: A research on sexual habits of temporary mexican migrant workers to the US was done (Abs PoD5219. VIII Int Conf on AIDS). The main conclusions were that high risk practices were acquired as a result of affective deprivation and social margination. Based on these findings a TV program was produced using "TV-theater" (soap-opera) since such a format allows to present information in a colloquial and socially accepted way. A simple script using only 5 actors was developed that combined frequently encountered situations, humor and testimonials. CAMPAIGN IMPLEMENTATION: Broadcast in Mexico was on Dec 1/92 and in the US on Dec 6, 11 and 13th through syndicated and cable channels with a potential audience of 22 million and an estimated 6 million viewers. Impact was measured using the Spanish AIDS-Hot line in the US and rating by standard methods.

CONCLUSIONS: The development of educational materials including mass-media campaigns must be based on solid research data and not only on intuition or assumptions There is the need for good communication and team work between politicians, researchers and producers in order to have a successful outcome.

Keywords: AEGIS, HIV Infections, Acquired Immunodeficiency Syndrome, Transients and Migrants, Hispanic Americans, Risk, Risk-Taking, United States, Emigration and Immigration, Risk Factors, Disease Outbreaks, Mexico, ICA9KWDaegis,hivinfections,acquiredimmunodeficiencysyndrome,transientsandmigrants,hispanicamericans,risk,risk-taking,unitedstates,emigrationandimmigration,riskfactors,diseaseoutbreaks,mexico,ica9
930606
WSD275

Copyright © 1993 - International AIDS Society (IAS). Reproduction of this abstract (other than one copy for personal reference) must be cleared through the IAS.