AEGiS-14IAC: Art culture and media for HIV/AIDS prevention and control.

14th International AIDS Conference


Barcelona, Spain - July 7-12, 2002

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Art culture and media for HIV/AIDS prevention and control.

Int Conf AIDS 2002 Jul 7-12; 14:(abstract no. ThOrE1456)

Parmar PA
Project Director, JKSAPCS, Jammu, India

ISSUES: Jammu and Kashmir is an insurgency affected State having diversified relief, extreme climatic conditions, varied racial, cultural and ethnic groups. Reaching out to people with HIV/AIDS prevention and control messages is most challenging task. However Art and Culture of Jammu and Kashmir alongwith media Campaign has been used very effectively to increase the awareness.

DESCRIPTION: This paper will describe how J&K State AIDS Prevention and Control Society had planned Information,Education and Communication(IEC). Strategies with the help of local Art and Culture and effective media Campaign to reach out to different racial, ethnic and Cultural groups. Renowned writers, poets, Artists and folk dancers of State from different racial, ethnic and cultural groups had been thoroughly sensitised about HIV/AIDS related issues through series of workshops and requested them to develop appropriate IEC material for HIV/AIDS Prevention and Control. Radio spots, Radio Jingles have been composed.TV spots have been made. Appropriate print material had been developed by Artists and used in making posters, leaflets, cover pages of books and hoardings in different scripts and languages. Themes for traditional theatre groups and folk for live performances dancers had been developed. IEC material had been disseminated all over the state through intensive media campaign using Radio, TV, Newspapers and live performances.

LESSON LEARNED: Use of Art and Culture in IEC Campaign is very effective and create a sense of involvement and ownership of efforts to fight against HIV/AIDS among people.

RECOMMENDATIONS: This experiment recommends that mass media campaign using local Art and Culture is relevant, provides information in local languages, can appeal the people, It is cost effective and can reach across high risk, low risk, urban, rural population and all geographical sites, sustainable and can be replicated in other States.

Keywords: AEGIS, Acquired Immunodeficiency Syndrome, HIV Infections, Culture, HIV Seropositivity, Radio, Ethnic Groups, ethnologyKWDaegis,acquiredimmunodeficiencysyndrome,hivinfections,culture,hivseropositivity,radio,ethnicgroups,ethnology

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ThOrE1456

Copyright © 2002 - International AIDS Society (IAS). Reproduction of this abstract (other than one copy for personal reference) must be cleared through the IAS.