Important note: Information in this article was accurate in 2004. The state of the art may have changed since the publication date.
Important note: Information in this article was accurate in 2004. The state of the art may have changed since the publication date.
Reuters NewMedia - November 30, 2004
The late-night educational program, "The Masks," would air on more than 50 provincial and city channels, the newspaper said. Viewers can turn on from Jan. 1.
"Breaking the taboo of talking about sex in public, the show reflects a changing society, and a positive change at that," the newspaper said.
Attitudes about sex have relaxed since China began Western-style market reforms in 1978, but even in booming cities like Shanghai and Beijing, it is still considered an off-limits topic for most Chinese families.
Surveys often show high levels of ignorance and dissatisfaction with people's sex lives.
"Without having had proper sex education at schools, many adults do not have comprehensive knowledge of sex, which is detrimental to their sex health," the editorial said.
The social stigma surrounding sex is an important factor in the rapid spread of sexually transmitted diseases, especially AIDS, in the country.
China says it has fewer than 1 million AIDS cases, but the United Nations has said that number could spiral to 10 million by 2010 unless it steps up its fight against the disease.
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